TikTok as a source of information regarding premature ejaculation: a qualitative assessment

Patients are increasingly looking to social media platforms for medical information. In this study we aimed to evaluate the quality of information regarding premature ejaculation (PE) on TikTok. The term "premature ejaculation" was searched on TikTok on a single day in May 2022. Videos wer...

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Bibliographic Details
Published in:Sexual medicine 2023-03, Vol.11 (2), p.qfac020-qfac020
Main Authors: Bernstein, Ari, Zhu, Michael, Loloi, Justin, Babar, Mustufa, Winokur, Nick, Wysocki, Matthew, Cohen, Seth
Format: Article
Language:English
Subjects:
Education
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Summary:Patients are increasingly looking to social media platforms for medical information. In this study we aimed to evaluate the quality of information regarding premature ejaculation (PE) on TikTok. The term "premature ejaculation" was searched on TikTok on a single day in May 2022. Videos were sorted by 3 reviewers as reliable or unreliable based on the accuracy of video content. Relevant user metrics were collected for each video, including the numbers of likes, shares, and followers, and the video length, source of upload, and speaker type. The quality of information was objectified with 2 validated tools, with mean scores obtained from the 3 reviewers, the Patient Education Materials Assessment Tool (PEMAT) and the 5-point modified DISCERN instrument. Outcomes were video reliability categorization, video and user metrics as described above, and video quality as quantified by PEMAT and DISCERN scores. Eight videos were categorized as reliable and 32 videos were categorized as unreliable. The mean number of "likes" per video was higher in the reliable than in the unreliable group (1238 vs 126,  
ISSN:2050-1161
2050-1161
DOI:10.1093/sexmed/qfac020