Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation

The use of technology in marketing has become an increasingly important competitive tool in developing and maintaining efficient and productive customer relationships. However, the ethics of using this technology has received little attention. This study investigates how and if marketing organizatio...

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Bibliographic Details
Published in:Journal of business ethics 2010-08, Vol.95 (2), p.239-257
Main Authors: Bush, Victoria, Bush, Alan J., Orr, Linda
Format: Article
Language:English
Subjects:
Beziehungsmarketing
Business
Business and Management
Business Ethics
Business management
Business to business
Codes of conduct
codes of ethics
Corporate social responsibility
Customer relations
Customer relationship management
Education
Ethical behavior
ethical climate
Ethical codes
Ethics
Executives
Financial services industries
Individual ethics
Information technology
Informationstechnik
Investigations
Management
Marketing
monitoring systems
Philosophy
Predatory lending
Quality of Life Research
Research ethics
Sales
Sales management
Sales personnel
sales technology
Salespeople
Technology
Unternehmensethik
Verkauf
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