Topic Diversity in Social Media Campaigning: A Study of the 2022 Australian Federal Election

This study explores the diversity of topics in political campaign communication on social media during the 2022 Australian federal election. While political campaigns on social media are often associated with both persuasive and mobilising appeals, this research focuses on understanding the differen...

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Bibliographic Details
Published in:Politics and governance 2024-01, Vol.12
Main Authors: Decker, Hannah, Angus, Daniel, Bruns, Axel, Dehghan, Ehsan, Matich, Phoebe, Tan, Jane, Vodden, Laura
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Australian federal election
Candidates
Communication
Communication strategies
Democracy
Discourse strategies
Elections
Government
Manipulation
Mass media
Negative campaigning
Persuasion
persuasive communication
Political advertising
Political campaigns
Political communication
Political parties
Politics
Segmentation
Social media
social media campaigning
Social networks
Soziale Medien
topic modelling
Topics
Voters
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