Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in th...

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Bibliographic Details
Published in:Media and communication (Lisboa) 2024-10, Vol.12 (10), p.1
Main Authors: Luke, Stephanie, Bon, Esmeralda, Dommett, Katharine, Gibson, Rachel, Lecheler, Sophie, Kruikemeier, Sanne
Format: Article
Language:English
Subjects:
Attitudes
Communication
Communication in politics
Data
data-driven campaigning
digital campaigning
Electioneering
Elections
Mass media
microtargeting
personalisation
Personalisierung
political advertising
Political campaigns
Political communication
Politics
public attitudes
Social media
targeting
Citations: Items that this one cites
Online Access:Get full text
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