Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption

Why do consumers invest in cryptocurrency despite its sharp increases and decreases in value? While it seems rational that such volatility should increase consumers' fear of investment, we posit that the fear of missing out (FOMO) on the possible positive returns negates such. Further, this stu...

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Bibliographic Details
Published in:Psychology & marketing 2024-01, Vol.41 (1), p.184-202
Main Authors: Anaza, Nwamaka A., Upadhyaya, Bhaskar, Bennett, Delancy, Ruvalcaba, Cecilia
Format: Article
Language:English
Subjects:
big five personality traits
Bull markets
Consumers
cryptocurrency
Digital currencies
FOMO
knowledge
Personality
Personality traits
prospect theory
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