Robust analogizing and the outside view: two empirical tests of case-based decision making

Executives use analogies to improve strategic decisions. However, existing research provides little guidance on the types and number of analogies that produce the best decisions. We examine models of analogy and present findings from two empirical tests. The first test, a study of private-equity inv...

Full description

Saved in:

Bibliographic Details
Published in:	Strategic management journal 2012-05, Vol.33 (5), p.496-512
Main Authors:	Lovallo, Dan, Clarke, Carmina, Camerer, Colin
Format:	Article
Language:	English
Subjects:	Actors Analogies Analytical forecasting box office prediction case-based decision theory Comparative analysis Decision analysis Decision making Decision making models Empirical tests Entscheidungstheorie Executives Film criticism Forecasting Forecasting models Forecasting techniques Investment decision Investment return rates Marketing Modeling Movies Prognoseverfahren reference class forecasting Regression analysis Revenue strategic decision making Studies Term weighting Tests
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!