Applying the devotional–promotional model to the video game “Faithful”

•Video game fans can be considered to be part of a civil religion and successfully engaging them requires an understanding of religious communication.•Applying the devotional–promotional model of communication to video game fans enables the leveraging of covenantal relationships.•Creation of “fandom...

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Bibliographic Details
Published in:Public relations review 2016-06, Vol.42 (2), p.359-365
Main Author: Spaulding, Cylor
Format: Article
Language:English
Subjects:
Civil religion
Commodification
Communication
Computer & video games
Devotional promotional model
Fan
Games
Market strategy
Online entertainment
Public relations
Religion
Sales promotions
Secularism
Software
Studies
Supporters
Video game
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