Consumer resistance to innovation: smart clothing

Smart clothing is believed to have an enormous growth potential, but at present, it is not so attractive in terms of sales. This study identified various obstacles affecting consumers’ interest in smart clothing. Interviews were conducted with consumers who are resistant to innovation, those who wou...

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Bibliographic Details
Published in:	Fashion and textiles 2020, 7(1), , pp.1-19
Main Authors:	Ju, Naan, Lee, Kyu-Hye
Format:	Article
Language:	English
Subjects:	Availability Business and Management Characterization and Evaluation of Materials Chemistry Chemistry and Materials Science Consumers Environment Grounded theory Innovations Life Sciences Resistance factors Resistance to innovation Smart clothing Smart materials Textile Engineering Wearable device Wearable technology 생활과학
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