Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

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Bibliographic Details
Main Author: Wells, William, 1926-
Other Authors: Burnett, John, 1944-, Moriarty, Sandra E. (Sandra Ernst)
Format: Book
Language:English
Published: Englewood Cliffs, NJ ; London : Prentice Hall, 1989
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