APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. E. (1989). Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty: Principles and practice. Prentice Hall.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising : Principles and Practice / William Wells, John Burnett, Sandra Moriarty: Principles and Practice. Englewood Cliffs, NJ ; London: Prentice Hall, 1989.

MLA (9th ed.) Citation

Wells, William, et al. Advertising : Principles and Practice / William Wells, John Burnett, Sandra Moriarty: Principles and Practice. Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.