Strategic marketing : a handbook for entrepreneurs and managers / Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard.

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Bibliographic Details
Main Author: Bradway, Bruce M.
Other Authors: Frenzel, Mary Anne, Pritchard, Robert E., 1941-
Format: Book
Language:English
Published: Reading, Mass. ; London : Addison-Wesley, c1982
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