APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (1990). Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson: Cases and comments (5th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems : Cases and Comments / Roger A. Kerin and Robert A. Peterson: Cases and Comments. 5th ed. Boston, Mass. ; London: Allyn and Bacon, 1990.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems : Cases and Comments / Roger A. Kerin and Robert A. Peterson: Cases and Comments. 5th ed. Allyn and Bacon, 1990.

Warning: These citations may not always be 100% accurate.