Financial dimensions of marketing management / (by) Frank H. Mossman, W.J.E. Crissy, Paul M. Fischer.

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Bibliographic Details
Main Author: Mossman, Frank H
Other Authors: Crissy, W J E, Fischer, Paul M
Format: Book
Language:English
Published: New York ; Chichester (etc.) : Wiley, 1978
Series:Wiley series on marketing management
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