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Cases in marketing management...
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Cases in marketing management / Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet.
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Bibliographic Details
Main Author:
Dalrymple, Douglas J. (Douglas Jesse), 1934-
Other Authors:
Parsons, Leonard J. (Leonard Jon), 1942-
,
Jeannet, Jean-Pierre
Format:
Book
Language:
English
Published:
New York ; Chichester :
Wiley,
c1992
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