Marketing management / Douglas J. Dalrymple, Leonard J. Parsons..

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Bibliographic Details
Main Author: Dalrymple, Douglas J. (Douglas Jesse), 1934-
Other Authors: Parsons, Leonard J. (Leonard Jon), 1942-
Format: Book
Language:English
Published: Wiley, c1990
Edition:5th ed.
Subjects:
Marketing > Management
Marketing > Management > Case studies
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