Promotion : analysis, creativity, and strategy / William P. Dommermuth.

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Bibliographic Details
Main Author: Dommermuth, William Peter
Format: Book
Language:English
Published: Boston : PWS-Kent Pub. Co, c1989
Edition:2nd ed.
Series:Kent series in marketing
Subjects:
Marketing
Marketing > Decision making
Consumers
Consumers > Decision making
Sales promotion
Sales promotion > Decision making
Advertising
Advertising > Decision making
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