APA (7th ed.) Citation

De Fleur, M. L., & Ball-Rokeach, S. J. (1988). Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach (5th ed.). Longman.

Chicago Style (17th ed.) Citation

De Fleur, Melvin L., and Sandra J. Ball-Rokeach. Theories of Mass Communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. 5th ed. White Plains, NY: Longman, 1988.

MLA (9th ed.) Citation

De Fleur, Melvin L., and Sandra J. Ball-Rokeach. Theories of Mass Communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. 5th ed. Longman, 1988.

Warning: These citations may not always be 100% accurate.