Changing marketing strategies in a new economy ; with a foreword by Harold S. Geneen.

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Bibliographic Details
Corporate Author: New York University. College of Business and Public Administration
Other Authors: Backman, Jules, Czepiel, John A.
Format: Book
Language:English
Published: Indianapolis : Bobbs-Merrill, c1977
Series:Key issues lecture series
Subjects:
Marketing > Addresses, essays, lectures
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Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.8/BAC
Copy number Shelving location Availability
Copy [018745901] Unknown On Shelf

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