New York University. College of Business and Public Administration, Backman, J., & Czepiel, J. A. (1977). Changing marketing strategies in a new economy ; with a foreword by Harold S. Geneen. Bobbs-Merrill.
Chicago Style (17th ed.) CitationNew York University. College of Business and Public Administration, Jules Backman, and John A. Czepiel. Changing Marketing Strategies in a New Economy ; with a Foreword by Harold S. Geneen. Indianapolis: Bobbs-Merrill, 1977.
MLA (9th ed.) CitationNew York University. College of Business and Public Administration, et al. Changing Marketing Strategies in a New Economy ; with a Foreword by Harold S. Geneen. Bobbs-Merrill, 1977.
Warning: These citations may not always be 100% accurate.