Copywriter's handbook : a practical guide for advertising and promotion of specialized and scholarly books and journals / Nat G. Bodian.

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Bibliographic Details
Main Author: Bodian, Nat G, 1921-
Format: Book
Language:English
Published: Philadelphia : ISI Press, c1984
Subjects:
Scholarly publishing > Handbooks, manuals, etc
Books > Marketing > Handbooks, manuals, etc
Advertising copy > Handbooks, manuals, etc
Scholarly periodicals > Marketing > Handbooks, manuals, etc
Periodicals > Marketing > Handbooks, manuals, etc
Publishers and publising > Handbooks, manuals, etc
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