APA (7th ed.) Citation

Albrecht, K., & Bradford, L. J. (1990). The service advantage : how to identify and fulfill customer needs / Karl Albrecht, Lawrence J. Bradford: How to identify and fulfill customer needs. Dow Jones-Irwin.

Chicago Style (17th ed.) Citation

Albrecht, Karl, and Lawrence J. Bradford. The Service Advantage : How to Identify and Fulfill Customer Needs / Karl Albrecht, Lawrence J. Bradford: How to Identify and Fulfill Customer Needs. Homewood, Ill.: Dow Jones-Irwin, 1990.

MLA (9th ed.) Citation

Albrecht, Karl, and Lawrence J. Bradford. The Service Advantage : How to Identify and Fulfill Customer Needs / Karl Albrecht, Lawrence J. Bradford: How to Identify and Fulfill Customer Needs. Dow Jones-Irwin, 1990.

Warning: These citations may not always be 100% accurate.