APA (7th ed.) Citation

Hamilton, R., Howcroft, B., & Saunders, J. A. (1993). Customer retention : a behavioural model / by Robert Hamilton, Barry Howcroft and John Saunders: A behavioural model. Loughborough University Banking Centre.

Chicago Style (17th ed.) Citation

Hamilton, Robert, Barry Howcroft, and John A. Saunders. Customer Retention : A Behavioural Model / by Robert Hamilton, Barry Howcroft and John Saunders: A Behavioural Model. Loughborough: Loughborough University Banking Centre, 1993.

MLA (9th ed.) Citation

Hamilton, Robert, et al. Customer Retention : A Behavioural Model / by Robert Hamilton, Barry Howcroft and John Saunders: A Behavioural Model. Loughborough University Banking Centre, 1993.

Warning: These citations may not always be 100% accurate.