Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.

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Bibliographic Details
Corporate Author: European Institute for Advanced Studies in Management
Other Authors: Laurent, Gilles, Lilien, Gary L., 1946-, Pras, Bernard
Format: Book
Language:English
Published: Boston ; London : Kluwer Academic, 1994
Series:International series in quantitative marketing
Subjects:
Marketing research > Congresses
Marketing research > Europe > Congresses
Marketing research > United States > Congresses
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