Reichheld, F. F., & Teal, T. (1996). The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal: The hidden force behind growth, profits, and lasting value. Bain & Company ;.
Chicago Style (17th ed.) CitationReichheld, Frederick F., and Thomas Teal. The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value / Frederick F. Reichheld with Thomas Teal: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston, Mass.: Bain & Company ;, 1996.
MLA (9th ed.) CitationReichheld, Frederick F., and Thomas Teal. The Loyalty Effect : The Hidden Force Behind Growth, Profits, and Lasting Value / Frederick F. Reichheld with Thomas Teal: The Hidden Force Behind Growth, Profits, and Lasting Value. Bain & Company ;, 1996.