Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial. new approaches to understanding customer value and satisfaction /

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Bibliographic Details
Main Author: Woodruff, Robert B.
Other Authors: Gardial, Sarah Fisher
Format: Book
Language:English
Published: Cambridge, Mass. : Blackwell Business, 1996
Subjects:
Consumers' preferences
Consumer satisfaction
Quality of products
Marketing > Management
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Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.812/WOO
Copy number Shelving location Availability
Copy [0401290840] Unknown On Shelf

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