APA (7th ed.) Citation

Woodruff, R. B., & Gardial, S. F. (1996). Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial: New approaches to understanding customer value and satisfaction. Blackwell Business.

Chicago Style (17th ed.) Citation

Woodruff, Robert B., and Sarah Fisher Gardial. Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction / Robert B. Woodruff, Sarah Fisher Gardial: New Approaches to Understanding Customer Value and Satisfaction. Cambridge, Mass.: Blackwell Business, 1996.

MLA (9th ed.) Citation

Woodruff, Robert B., and Sarah Fisher Gardial. Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction / Robert B. Woodruff, Sarah Fisher Gardial: New Approaches to Understanding Customer Value and Satisfaction. Blackwell Business, 1996.

Warning: These citations may not always be 100% accurate.