Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London ; Upper Saddle River, N.J. :
Prentice Hall,
c1996.
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| Edition: | 5th ed. |
| Subjects: | |
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