APA (7th ed.) Citation

Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management / Rajeev Batra, John G. Myers, David A. Aaker (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Batra, Rajeev, John G. Myers, and David A. Aaker. Advertising Management / Rajeev Batra, John G. Myers, David A. Aaker. 5th ed. London ; Upper Saddle River, N.J.: Prentice Hall, 1996.

MLA (9th ed.) Citation

Batra, Rajeev, et al. Advertising Management / Rajeev Batra, John G. Myers, David A. Aaker. 5th ed. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.