Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel.
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hillsdale, N.J. :
Erlbaum,
c1993.
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| Series: | Advertising and consumer psychology
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| Subjects: | |
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