Library Catalogue Plus

APA (7th ed.) Citation

Society for Consumer Psychology, Aaker, D. A., & Biel, A. L. (1993). Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker and Alexander L. Biel: Advertising's role in building strong brands. Erlbaum.

Chicago Style (17th ed.) Citation

Society for Consumer Psychology, David A. Aaker, and Alexander L. Biel. Brand Equity & Advertising : Advertising's Role in Building Strong Brands / Edited by David A. Aaker and Alexander L. Biel: Advertising's Role in Building Strong Brands. Hillsdale, N.J.: Erlbaum, 1993.

MLA (9th ed.) Citation

Society for Consumer Psychology, et al. Brand Equity & Advertising : Advertising's Role in Building Strong Brands / Edited by David A. Aaker and Alexander L. Biel: Advertising's Role in Building Strong Brands. Erlbaum, 1993.