Skip to content
VuFind
Log in
Library Catalogue Plus
Library
Subject guides
Databases
Referencing
Catalogue
Articles Plus
All Fields
Title
Author
Subject
Shelfmark
ISBN/ISSN
Tag
Find
Advanced Search
Contemporary services marketin...
Cite this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to BibTeX
Export to RIS
Save to List
Permanent link
Loading…
Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg.
Saved in:
Bibliographic Details
Other Authors:
Gabbott, Mark
,
Hogg, Gillian
Format:
Book
Language:
English
Published:
London :
Dryden,
1997
Subjects:
Service industries
>
Marketing
Service industries
>
Management
Customer services
>
Management
Tags:
Add Tag
No Tags, Be the first to tag this record!
Availability
Description
Similar Items
Staff View
Similar Items
Consumers and services / Mark Gabbott and Gillian Hogg.
by: Gabbott, Mark
Published: (1998)
Services marketing management : a strategic perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
by: Kasper, Hans
Published: (2006)
Service management and marketing : managing the service profit logic / Christian Grönroos.
by: Grönroos, Christian, 1947-
Published: (2015)
Managing services marketing : text and readings.
by: Bateson, John E. G.
Published: (1999)
Services marketing : integrating customer focus across the firm.
Published: (2012)
