Gabbott, M., & Hogg, G. (1997). Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg: A reader. Dryden.
Chicago Style (17th ed.) CitationGabbott, Mark, and Gillian Hogg. Contemporary Services Marketing Management : A Reader / Edited by Mark Gabbott and Gillian Hogg: A Reader. London: Dryden, 1997.
MLA (9th ed.) CitationGabbott, Mark, and Gillian Hogg. Contemporary Services Marketing Management : A Reader / Edited by Mark Gabbott and Gillian Hogg: A Reader. Dryden, 1997.
Warning: These citations may not always be 100% accurate.