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The handbook for focus group r...
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The handbook for focus group research / Thomas L. Greenbaum.
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Bibliographic Details
Main Author:
Greenbaum, Thomas L.
Format:
Book
Language:
English
Published:
Thousand Oaks, Calif. ; London :
SAGE,
1998
Edition:
2nd ed.
Subjects:
Focused group interviewing
Marketing research
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