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Global marketing and advertisi...
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
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Bibliographic Details
Main Author:
Mooij, Marieke K. de, 1943-
Format:
Book
Language:
English
Published:
Thousand Oaks, Calif ; London :
Sage,
c1998
Subjects:
Target marketing
>
Cross-cultural studies
Advertising
>
Cross-cultural studies
Consumer behavior
>
Cross-cultural studies
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