Quantitative analysis in marketing management / Luiz Moutinho, Fiona Davies, Mark Goode.

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Bibliographic Details
Main Author: Moutinho, Luiz
Other Authors: Davies, Fiona, Goode, Mark
Format: Book
Language:English
Published: Chichester : Wiley, 1998
Subjects:
Marketing > Management > Statistical methods
Marketing > Management > Mathematical models
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