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Media research techniques / Ar...
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Media research techniques / Arthur Asa Berger.
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Bibliographic Details
Main Author:
Berger, Arthur Asa, 1933-
Format:
Book
Language:
English
Published:
Thousand Oaks, Calif. ; London :
Sage,
c1998
Edition:
2nd ed.
Subjects:
Mass media
>
Research
>
Methodology
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