APA (7th ed.) Citation

Berger, A. A. (1998). Media research techniques / Arthur Asa Berger (2nd ed.). Sage.

Chicago Style (17th ed.) Citation

Berger, Arthur Asa. Media Research Techniques / Arthur Asa Berger. 2nd ed. Thousand Oaks, Calif. ; London: Sage, 1998.

MLA (9th ed.) Citation

Berger, Arthur Asa. Media Research Techniques / Arthur Asa Berger. 2nd ed. Sage, 1998.

Warning: These citations may not always be 100% accurate.