Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. multi-item measures for marketing and consumer behavior research /

Saved in:
Bibliographic Details
Main Author: Bearden, William O., 1945-
Other Authors: Netemeyer, Richard G., 1956-
Format: Book
Language:English
Published: Thousand Oaks, Calif. ; London : Sage Publications, c1999.
Edition:2nd ed.
Subjects:
Marketing research
Consumer behavior > Research
Tags: Add Tag
No Tags, Be the first to tag this record!

Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.83/BEA
Copy number Shelving location Availability
Copy [0402010175] Unknown On Shelf
Copy [0402895436] Unknown On Shelf

Similar Items