Marketing strategies in the European car industry : forging efficient partnerships / Andersen Consulting with Marie-Raphaële Rafer and Mark Guest.
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
FT Automotive,
c1996
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| Series: | Financial times management reports
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| Subjects: | |
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