Market-led strategic change : transforming the process of going to market / Nigel Piercy. transforming the process of going to market /

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Bibliographic Details
Main Author: Piercy, Nigel
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1997
Edition:2nd ed.
Series:Marketing series.
Subjects:
Marketing > Management
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Pilkington Library

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Shelfmark: 658.8/PIE
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