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Global marketing management /...
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
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Bibliographic Details
Main Author:
Kotabe, Masaaki
Other Authors:
Helsen, Kristiaan
Format:
Book
Language:
English
Published:
New York ; Chichester :
Wiley,
c1998
Subjects:
Export marketing
>
Management
International business enterprises
>
Management
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