APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (1998). Global marketing management / Masaaki Kotabe, Kristiaan Helsen. Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. New York ; Chichester: Wiley, 1998.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. Wiley, 1998.

Warning: These citations may not always be 100% accurate.