The CIM handbook of stategic marketing / editors: Colin Egan and Michael J. Thomas.
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1998
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| Series: | The Chartered Institue of Marketing/Butterworth-Heinemann Marketing series
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| Subjects: | |
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