Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. computer-assisted marketing analysis and planning /

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Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Rangaswamy, Arvind
Format: Book
Language:English
Published: Reading, Mass. ; Harlow : Addison-Wesley, c1998
Subjects:
Marketing > Data processing
Marketing > Decision making > Mathematical models
Marketing > Decision making > Data processing
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Pilkington Library

Availability details from Pilkington Library
Shelfmark: 658.8/LIL
Copy number Shelving location Availability
Copy [0402107853] Unknown On Shelf

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