Skip to content
VuFind
Log in
Library Catalogue Plus
Library
Subject guides
Databases
Referencing
Catalogue
Articles Plus
All Fields
Title
Author
Subject
Shelfmark
ISBN/ISSN
Tag
Find
Advanced Search
Semiotics, marketing and commu...
Cite this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to BibTeX
Export to RIS
Save to List
Permanent link
Loading…
Semiotics, marketing and communication : beneath the signs, the strategies / Jean-Marie Floch.
Saved in:
Bibliographic Details
Main Author:
Floch, Jean-Marie
Format:
Book
Language:
English
Published:
Basingstoke :
Palgrave,
2001.
Subjects:
Marketing
Semiotics
Communication in marketing
Tags:
Add Tag
communication
1
marketing
1
Availability
Description
Similar Items
Staff View
Similar Items
Sémiotique, marketing et communication : sous les signes, les stratégies / Jean-Marie Floch ; préface de Christian Pinson.
by: Floch, Jean-Marie, 1947-
Published: (1990)
Marketing semiotics signs, strategies, and brand value / Laura R. Oswald.
by: Oswald, Laura R.
Published: (2012)
Visual identities / Jean-Marie Floch ; translated by Pierre Van Osselaer and Alec McHoul.
by: Floch, Jean-Marie, 1947-
Published: (2000)
Semiotics and communication : signs, codes, cultures / Wendy Leeds-Hurwitz.
by: Leeds-Hurwitz, Wendy
Published: (1993)
Handbook of brand semiotics / edited by George Rossolatos.
Published: (2015)
