Portfolio management for new products / Robert G. Cooper, Scott J. Edgett and Elko J..

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Bibliographic Details
Main Author: Cooper, Robert G. (Robert Gravlin), 1943-
Other Authors: Edgett, Scott J., J., Elko
Format: Book
Language:English
Published: Reading, Mass. ; Oxford : Perseus, 2002.
Edition:2nd ed.
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