Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Tex. :
Dryden Press ;,
2000.
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| Edition: | 5th ed. |
| Series: | Dryden Press series in marketing
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| Subjects: | |
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