APA (7th ed.) Citation

Shimp, T. A. (2000). Advertising promotion : supplemental aspects of integrated marketing communications / Terence A. Shimp: Supplemental aspects of integrated marketing communications (5th ed.). Dryden Press ;.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth, Tex.: Dryden Press ;, 2000.

MLA (9th ed.) Citation

Shimp, Terence A. Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp: Supplemental Aspects of Integrated Marketing Communications. 5th ed. Dryden Press ;, 2000.

Warning: These citations may not always be 100% accurate.