Persuasive signs : the semiotics of advertising / Ron Beasley, Marcel Danesi.

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Bibliographic Details
Main Author: Beasley, Ron, 1945-
Other Authors: Danesi, Marcel, 1946-
Format: Book
Language:English
Published: Berlin ; New York : Mouton de Gruyter, 2002.
Series:Approaches to applied semiotics ; 4
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