Passion branding : harnessing the power of emotion to build strong brands/ Neill Duffy with Jo Hooper.

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Bibliographic Details
Main Author: Duffy, Neill
Other Authors: Hooper, Jo
Format: Book
Language:English
Published: Chichester : Wiley, 2003.
Subjects:
Brand name products > Marketing
Sports sponsorship
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marketing 1
sports 1

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